It’s extremely tough to elucidate to somebody who’s not into watches simply what attracts you to those tiny mechanical marvels. On this age the place smartphones and smartwatches are in every single place – the place you don’t want a watch to inform the time simply anymore – the standard watch looks as if an anachronism.
However a watch is greater than only a time-telling instrument; a easy instrument. Not solely are watches like residing, respiratory items of artwork, however they’re additionally an exquisite manner of celebrating life’s achievements, expressing oneself, and finally, they’re an expression of a particular kind of devotion.
As watch followers, we generally overlook that. That’s why Watches of Switzerland’s newest marketing campaign is so sensible: it reminds us of why we acquired into watches within the first place, in addition to eloquently makes the case for watches even on this fast-paced digital age.
The main Australian luxurious watch boutique retailer has teamed up with acclaimed director and photographer Matsu in addition to the musical virtuoso Brian Kruger on a touching new marketing campaign titled A Devotion to the Extraordinary, which celebrates the extraordinary individuals who stroll by means of their doorways.
It’s a novel marketing campaign inasmuch because it’s solely tangentially about watches: actually, it’s about how profitable individuals from all walks of life are united by their widespread ardour for watches. Watches aren’t only a image of accomplishment, they’re an emblem of those that suppose in another way; aren’t happy with complacency; who need to obtain much more. We love watches not just for what they’re, however what they symbolize.
“The brand new marketing campaign is all in regards to the individuals who make our household enterprise such a tremendous organisation,” observes Sam van der Griend, the Managing Director of Watches of Switzerland.
“We wished to create one thing that’s real and genuine; that recognises our shoppers for the extraordinary individuals they’re, and the devotion our workers present them by offering the extremely regarded degree of customer support and recognition they deserve.”
You possibly can discover the dazzling new story, in addition to uncover Watches of Switzerland’s spectacular vary of luxurious timepieces, at their on-line boutique here.
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