It’s 2021, 31 years since “Ice Ice Child’s” launch, and Vanilla Ice has simply put out a brand new model of the music for a Samsung fridge industrial. The advertisement in question—which we are going to say is a a lot better use of Ice’s time than helping prolong a pandemic by publicly dancing alongside to Queen samples—debuted yesterday and was, we suppose, an inevitable improvement within the science of fridge advertising.
The industrial sees Ice set the tone for every little thing that follows with, “Ay yo, this can be a joint with a sustainable edge!” He then proceeds to checklist most of the eco-friendly fridge mannequin’s options in unhelpfully summary phrases.
“Bespoke VIP! Let’s get litty!” he says, grinning in entrance of a trio of back-up dancers and a choice of fridges sporting puffy jackets.
“Alright cease, long-term answer, Ice is again with a model new invention,” we hear. “One thing grabs a maintain of me tightly, vitality effectivity, day by day and nightly. Will it ever cease? Yo, I now know, flip down the freeze and I glow.”
Because the video performs out, we get mockingly sweaty strains about “[raising] the temp like a vandal,” “warming your mind like an natural mushroom,” and, our favourite bit: “If there was an issue, yo, I’ve solved it. Take a look at the hook whereas my fridge resolves it.”
It continues this manner, centering round a refrain of “Reduce your ice, ice child” till Ice and buddies soar right into a set of pink automobiles which fly across the monolith fridge that guarantees to avoid wasting the world, the bygone novelty rapper burning gasoline in a celebratory joyride.
“Phrase to your fridge,” he concludes, ending an advert which will lack the grace of Janusz Kamiński’s work on Cool As Ice (no, really) however isn’t any much less of a testomony to the “lyrical poet’s” expertise all the identical.
Ship Nice Job, Web tricks to gji@theonion.com
G/O Media could get a fee
