Travis Scott is resuming his blockbuster Nike partnership with a brand new riff on the Air Coach 1, plus a capsule assortment of attire, which he launched in a comparatively shock drop on his web site this afternoon. This newest assortment, initially scheduled for launch final December, however was indefinitely postponed after the 2021 Astroworld Festival, the place ten individuals died from accidents sustained in an enormous crowd crush throughout Scott’s headlining efficiency.
The Air Coach 1s, listed on the web site as out there solely by raffle, can be found in two colorways, “Gray Haze” and “Chocolate,” in earthy supplies like mesh, nubuck, and a ruddy corduroy. Seemingly impressed by mountaineering sneakers, the high-top designs have retro-outdoorsy parts like patterned nylon straps and rounded twine laces, plus zippered pockets and a detachable protecting flap. They each sport backwards swooshes, a signature of Scott’s earlier Nike sneakers.
Impressed by outdoor gear and “the workwear seen in Texas,” the attire choice contains rain jackets, mountaineering pants, and fleece pullovers, a number of of which function pockets designed to dam indicators going to and from a cellular phone. (Whereas the gathering was probably designed upfront of the Astroworld tragedy, the service-blocking expertise strikes a macabre observe, contemplating many concertgoers skilled lost cell service through the pageant final November.)
In early 2020, Yu-Ming Wu, chief advertising officer of the sneaker resale platform Stadium Items, told GQ that “Travis Scott is arguably the most important sneaker collaborator,” matched solely in hype and gross sales by the late designer Virgil Abloh—who, like Scott, started working with Nike in 2017. Since partnering with the sportswear big, Scott turned a sought-after serial collaborator, however within the weeks and months after Astroworld, lots of these companions, together with Nike, Dior, McDonald’s, Epic Video games’s Fortnite, and the Parsons Faculty of Design, opted to both terminate or droop any ongoing initiatives with the rapper. In December, beverage big Anheuser-Busch introduced that it could discontinue Cacti, Scott’s line of arduous seltzers, which had solely hit shops in March earlier that yr.
Along with revisiting his model offers, Scott has made a return to performing in latest months at personal occasions, together with a pre-Oscars get together in March and a Coachella afterparty in April. He additionally made a return to the pink carpet on the Billboard Music Awards final weekend alongside his companion, Kylie Jenner, and their 4-year-old daughter, Stormi. He’s slated to headline a music pageant in Santiago, Chile in November 2022, although Variety reports he might also carry out at different main festivals this summer time, presumably additionally within the U.S.