“Why Not Meri Jaan” is a sequel to its earlier model however what does it imply? What message does it convey to folks, particularly our youth?
Why is it changing into so widespread right here and what’s the cause for the success of Pepsi’s new marketing campaign.
“Why Not Meri Jaan” is a marketing campaign which has was a motion. The motion questions societal stress, challenges stereotypes and poses a query ‘Why Not’ to those that disapprove. The marketing campaign actually focuses extra on the youth, as a result of they’re in that rebellious part and sometimes do issues that go towards societal norms. At each step of the way in which, their actions are questioned, so it encourages them to ask the query “Why Not Meri Jaan”.
The youth within the sub-continent are subjected to extra stress, on jobs, research and profession selections. To battle this stigma, Pepsi launched their TVC marketing campaign ‘Why Not Meri Jaan’ to empower Pakistan’s youth, to think about themselves and their abilities and selections.
It has taken its marketing campaign and stuffed it with the soul of rap music. Rap music itself is motivating, pushes folks to be higher and rise up for themselves. This manner the message its making an attempt to convey is completely being transmitted by way of rap and its lyrics. Consequently, the message sticks longer to the children. Utilizing artists like Rap Demon itself is a motivating story in itself. From an unbiased artist to being taken beneath Pepsi’s wings.
The recognition of this specific TVC marketing campaign may be very distinctive. It asks a query, most individuals don’t ask or are afraid to ask. It has tried to normalise this query and need folks particularly the youth to ask extra usually, or do what they suppose is true. It together with Rap Demon have dared to query stereotypes. Lyrics like “Mein lawyer nahi tou mein actor, Mein physician nahi tou mein Rapper” have given a message to the youth which you could be anyone you determine and don’t want to adapt to societal norms and might pursue a profession in the rest.