Poshmark, Inc. Acquires Suede One, a Leading Platform for Virtual Authentication of Sneakers


Firm’s first acquisition will scale authentication capabilities and speed up momentum in high-growth secondhand classes, particularly sneakers and luxurious

Printed: Oct. 13, 2021 at 8:00 AM CDT|Up to date: 1 hours in the past

REDWOOD CITY, Calif., Oct. 13, 2021 /PRNewswire/ — Poshmark, Inc. (Nasdaq: POSH), a number one social market for brand spanking new and secondhand model for ladies, males, youngsters, pets, dwelling and extra, right now introduced that it has acquired Suede One, a platform that mixes machine studying, pc imaginative and prescient and skilled human overview to nearly authenticate sneakers. The Suede One staff will be part of the Poshmark staff, efficient right now.

This deal marks Poshmark’s first acquisition and displays the corporate’s give attention to strategic investments that drive continued platform innovation, speed up development in high-growth resale classes and improve the consumer expertise to draw and retain each patrons and sellers.

“We’re laser targeted on making strategic investments that gasoline the continued development of our enterprise, give the very best general expertise for patrons and make our market the primary, most trusted vacation spot for sellers,” stated Manish Chandra, founder and CEO of Poshmark. “Suede One has constructed spectacular capabilities in digital authentication that may permit us to ship tangible advantages to our neighborhood, scale our authentication companies in a significant method, and speed up our momentum in sneakers in addition to luxurious items, two of the fastest-growing classes within the resale area. We’re thrilled to welcome the Suede One staff to Poshmark and sit up for what we are able to construct collectively.”

Based in 2020, Suede One’s expertise permits an inventoryless method to authentication. The expertise analyzes product pictures, working algorithms on consistencies to determine whether or not an merchandise is actual or counterfeit. For well-liked sneakers comparable to Jordan 1s and Yeezy 350s, Suede One can routinely authenticate the vast majority of submissions with better than 99% accuracy, primarily based on inner testing. For different sneaker varieties, human specialists overview the submission with assist from the corporate’s proprietary authenticator instrument. Suede One has constructed a popularity for credible and fast authentication with the broader resale neighborhood in addition to esteemed resellers, authenticating a pair of Nike Air Yeezy 1 Prototypes that offered for $1.8 million at public sale.

“We constructed this firm to unravel a key problem for the reseller neighborhoodcreating expertise that protects them from fraud and ensures quick, correct authentication that they will depend on,” stated Matt Forloine, CEO of Suede One. “Poshmark and Suede One share the identical values of belief and give attention to neighborhood, and by becoming a member of forces we’ll be capable to advance our expertise and scale these companies to extra merchandise and classes and profit as many individuals as doable.”

Suede One’s digital authentication capabilities will complement Posh Defend, which ensures a full refund for any merchandise not matching its itemizing description, and Posh Authenticate, which is able to proceed to supply free authentication by Poshmark’s staff of luxurious specialists for orders of $500 or extra. With this acquisition, Poshmark will be capable to increase and scale these companies to assist each patrons and sellers on extra transactions and start providing digital authentication for sneakers at a number of worth factors, with the potential to broaden to extra classes.

About Poshmark
Poshmark is a number one social market for brand spanking new and secondhand model for ladies, males, youngsters, pets, dwelling and extra. By combining the human connection of bodily buying with the dimensions, ease, and choice advantages of e-commerce, Poshmark makes shopping for and promoting easy, social, and sustainable. Its neighborhood of greater than 80 million registered customers throughout the U.S., Canada, Australia and India, is driving the way forward for commerce whereas selling extra sustainable consumption. For extra data, please go to www.poshmark.com, and for firm information and bulletins, please go to investors.poshmark.com. You can too discover Poshmark on Instagram, Facebook, Twitter, TikTok, Pinterest, YouTube, and Snapchat.

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