A bunch of Nike alumnae and different outstanding Oregon residents on Thursday launched Division Road Inc., a brand new enterprise to assist pupil athletes on the College of Oregon maximize their branding alternatives.
Division Road will help pupil athletes to monetize their manufacturers through identify, picture and likeness (NIL) alternatives. The corporate’s launch comes shortly after a brand new set of state and NCAA guidelines went into impact in July permitting school athletes to revenue from promoting rights to their NIL. This laws permits pupil athletes to promote and revenue from their very own manufacturers unbiased from their establishments.
Rosemary St. Clair, a former Nike VP and GM of Nike ladies, will function the CEO of the corporate, and former Nike VP of sports activities advertising and marketing Rudy Chapa will function chairman of the board. Nike co-founder Phil Knight additionally helped launch the corporate.
“Division Road has put collectively an especially succesful group to take care of the fast-changing panorama of NIL,” Knight mentioned in a launch. “Led by Rosemary and Rudy, I’m assured they’ll convey innovation and creativity to this new world.”
Oregon donors Pat Kilkenny, Ed Maletis, Jim Morse and the Papé Household Basis are additionally concerned within the firm’s management staff. To navigate the model advertising and marketing and digital expertise, Division Road will work with the lately based sports activities advertising and marketing agency Undertake, additionally created by former Nike executives, David Creech, Nicole Graham and Josh Moore.
“Division Road’s founding energy is the Oregon model itself, which has all the time been about innovation, audacity and tradition,” St. Clair mentioned. “Our purpose on this chaotic new world of NIL advertising and marketing is to raise the athlete expertise by bringing in main experience throughout model, advertising and marketing, sponsorship, digital and inventive to help all College of Oregon student-athletes, inclusive of each sport and throughout gender.”
Former Oregon basketball star athlete Sabrina Ionescu will function Division Road’s chief athlete officer, the place she is going to advise the staff on the right way to greatest promote the athlete’s voice in each undertaking. Ionescu may even advise student-athletes at Oregon on navigating their partnerships and advertising and marketing alternatives through quarterly seminars.
“As an athlete navigating the world of brand name and partnerships myself, I see an actual alternative to supply at this time’s school gamers extra skilled counsel as they grapple with the brand new NIL panorama,” Ionescu mentioned. “I’m excited that Division Road additionally sees that want and is bringing collectively an all-star staff to deal with this for Oregon. I’m additionally very keen about guaranteeing range in gender and sport, and that shall be a part of my focus on this new position.”