Nike companions with Lisa Leslie and Your Replace TV on a nationwide media tour to debate Nike’s new assortment of footwear and attire utilizing common colours and insights instantly from youngsters.
New York, NY –Information Direct– YourUpdateTV
This month, Nike is launching a brand new footwear and inclusive sports activities attire primarily based on insights from lady basketball gamers: Nike Air Zoom Crossover and Inclusive Basketball Attire Assortment. It’s Nike Child’s first assortment of inclusive sports activities footwear and attire, serving to all youngsters, nevertheless they establish, deliver their full and genuine selves to the sport!
Nike companions with Lisa Leslie and Your Replace TV on a nationwide media tour to debate Nike’s new assortment of footwear and attire utilizing common colours and insights instantly from youngsters.
Through the nationwide media tour, Lisa Leslie, All-Star Basketball Participant, Olympic Gold Medalist, 3X WNBA MVP and Karie Conner, Vice President of North America Nike Children, mentioned the significance of listening to youngsters – particularly women – to construct merchandise and packages that make sport extra inclusive. Highlights embody:
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By listening to the voice of children, Nike created the Nike Air Zoom Crossover shoe to offer all youngsters the finest match doable for any doable actions they make whereas nonetheless offering house for rising toes to maneuver and unfold throughout play.
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All-inclusive sizing in order that any child (him, her, they) can put on something, growing straightforward on and off options for athletes of all talents in order that Nike Children product is the go-to merchandise they seize and need to put on.
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Give attention to model and gender expression by way of a full spectrum of selection so each child can specific themselves authentically.
Mother and father and caregivers additionally know that energetic youngsters do higher in class and in life. That’s why Nike invests in packages and initiatives that educate youngsters in regards to the energy of play and the way they will encourage play inside their very own communities:
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Nike Recreation Growers: A program, in collaboration with the WNBA and NBA, that offers eighth-grade women the instruments and assets they should enhance women’ participation in sports activities of their native communities. All through this system, women will attend on-line workshops and join instantly with their taking part WNBA or NBA staff to develop their thought. In 2022, this system will launch its third season with greater than 40 taking part WNBA and NBA groups. Women can apply for Recreation Growers on-line at gamegrowers.com/apply earlier than the competitors closes on November 15, 2021.
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Nike PLAYlist: A sport-inspired sequence the place youngsters and professional athletes come collectively to do what they do finest: PLAY. The interactive content material sequence is full of artistic actions for youths to do at residence or exterior. From artistic video games to challenges and superior athlete interviews, youngsters are welcome to freely discover and work together with sports activities nevertheless they see match. The subsequent season of PLAYlist launches on October 23 and new episodes air each Saturday on YouTube.
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