Style and footwear at Traditionally Black Faculties and Universities, also called HBCUs, have at all times been an enormous deal. From homecoming outfits to dressing up for courses, HBCU college students have at all times identified methods to step up and present out, rocking a number of the greatest and most inventive outfits. HBCU style has additionally impressed celebrities like Beyoncé, who took inspiration from HBCUs throughout the nation for her efficiency, dance routines, and customized Balmain wardrobe at Coachella in 2018.
First based in 1837, Traditionally Black Faculties and Universities served as a secure house for African-American college students to get their training with out having to cope with racism and discrimination. Now, with over 100 HBCUs throughout the nation, Black college students are nonetheless capable of have that secure house the place they’ll embrace their tradition and be round these just like them.
Nike is devoted to working with HBCUs throughout the nation in growing the following technology of athletes and changemakers. Their Yardrunners Assortment is a celebration of the historical past of Traditionally Black Faculties and Universities with gear resembling footwear, hoodies, shirts, hats, and extra, accessible at choose shops and online. With merchandise starting from well-known universities like Howard College, Florida A&M, and Clark Atlanta College, Nike has created gear for plenty of HBCUs with a wealthy historical past and tradition.
This content material is imported from Instagram. You could possibly discover the identical content material in one other format, otherwise you could possibly discover extra info, at their website online.
Nike’s Yardrunner collection was based in October of 2020 to have a good time the cultural contributions and historical past of Traditionally Black Faculties and Universities, together with their college students and alumni. For the collection, Nike has chosen 16 former HBCU student-athletes for his or her marketing campaign to embody the way forward for athletics and HBCUs. To seize this marketing campaign, Nike additionally labored with League Twenty Two, based by HBCU alum, Ashley Henderson, to showcase Black athletes and empower the Black neighborhood.
Nike’s dedication goes past their Yardrunners collection. Earlier this 12 months, the model introduced a six-year partnership with Florida A&M College Athletics. Nike is the official athletic footwear, attire, and gear supplier for the College, extending an over 20-year relationship with the varsity. The attire offered for the College has been particularly designed within the college’s colorways with their basketball groups being offered Lebron James signature-brand uniforms, attire, and footwear, all courtesy of Nike.
Nike’s dedication to range and inclusion continues to be a staple of the model. The model has raised over $10 million in scholarships and educational partnerships to extend interns and direct hires from Traditionally Black Faculties and Universities. Nike’s partnership with HBCUs reveals their long-time dedication to fairness, inclusion, and storytelling.
Mulbe Marcellus Dillard