Nike not too long ago opened two “Dwell” shops within the Atlanta market. The small-format, digital-centric idea shops, Nike by Ponce City Market and Nike by Alpharetta (which is situated at Avalon), will supply personalized footwear, attire, and different merchandise tailor-made to shopper preferences in every respective space.
Mixed with the model’s 4 different metro areas, the 2 new brick-and-mortar areas outlets will “supply Atlantans extra alternative and accessibility to Nike than ever earlier than,” says Shannon Glass, VP/GM Nike Direct North America (Digital and Shops).
At below 5,400 sq. toes, each spots are intimate and welcoming, with welcome areas that characteristic retailer associates’ favourite merchandise, new arrivals, and Nike’s signature Sneaker Bar: a service hub the place clients can obtain customized help making an attempt on sneakers, pick-up on-line orders, and drop off returns.
With a vibrant exterior mural of athletes designed by Los Angeles-based artist Xoana Herrera, the Ponce Metropolis Market retailer will inventory not solely Nike Sportswear attire, however widespread way of life footwear like Air Pressure 1, Air Max, and Blazer, focused to fashion-forward clients within the intown neighborhood.
Adorned with pops of vivid blues, yellows, and pinks, the Alpharetta retailer targets the suburb’s working and fitness-oriented shoppers and can supply athletic footwear just like the React Phantom Run Flyknit 2 and Air Zoom Pegasus 38 Protect, in addition to efficiency attire items like One Luxe mid-rise leggings and Dri-FIT One Luxe short-sleeve tops. Each outlets will promote seasonal items—assume fleece jackets, crew sweatshirts, and down-fill jackets—excellent for colder climate actions and vacation gifting.
The Atlanta shops be part of Dwell ideas in different metro areas like Chicago, New York Metropolis, and Los Angeles, and are a part of the athletic model’s general technique to supply extra customized purchasing experiences and neighborhood-centric shops.