THE NIKE retailer at Glorietta 3 in Makati Metropolis is now sporting a brand new look, is twice the dimensions it was once, and has a wider vary of companies. The shop homes footwear and attire for males, ladies and youngsters whereas additionally in search of to raise prospects’ procuring expertise.
The brand new-look Nike Glorietta, which opened to the general public on Oct. 21, brings a renewed concentrate on member companies with customized choices. These embody Girls’s First Hour, the place feminine prospects can e-book appointments to buy in-store; Type My Squad, for family and friends procuring; and Tights Styling for shoppers’ sport and wellness wants.
The concentrate on feminine consumers is additional highlighted with bra becoming and styling companies to assist them discover the suitable product.
Curbside pickup can be accessible the place consumers can decide up their Nike gear at designated factors inside the mall.
Some 65% of the merchandise at Nike Glorietta are devoted to efficiency footwear like Vaporfly and Alphafly. And to assist prospects be extra discerning about bettering their efficiency, treadmill trials are additionally supplied to check footwear prior to buy.
“The brand new Nike Glorietta has been designed to create experiences for our prospects to be energetic,” mentioned Tarundeep Singh, senior director Nike Shops, Southeast Asia & India, in a launch.
“A considerate consideration has been paid to ladies and youngsters to please them with services and products that can encourage them to precise themselves via dance health, operating, yoga assortment or as sneakerheads,” he added.
RETURN TO SPORTS
For Nike Philippines Nation Advertising and marketing Supervisor Jino Ferrer, the launch of the larger Nike Glorietta can be in anticipation of individuals returning to sports activities as pandemic restrictions ease.
“Because the nation opens up, we predict our shoppers to do extra sport therefore that may straight translate into shopping for extra Nike merchandise,” he mentioned in Messenger chat with BusinessWorld.
He was fast to level out although that they’re doing it with the security and wellness of consumers as a precedence, which is why they made it a degree to give you companies particularly designed to deal with such.
“Since we all know that the expectations of our shoppers now’s to buy in a ‘new regular’ setting as security and well-being is the utmost precedence, our member companies like ladies’s solely first hour procuring and curbside pickups won’t simply be an expertise that can make our shoppers extra snug to go to our shops however it’ll additionally assist encourage and encourage them to gear up and transfer since they are going to have simpler and safer entry to merchandise via the companies,” Mr. Ferrer mentioned.
Nike Glorietta is positioned at Unit 227, second flooring of Glorietta 3. It’s owned and operated by Inexperienced Tee, Inc. — Michael Angelo S. Murillo