Montreality’s YouTube channel has turn out to be a go-to spot for intimate and earnest interviews with a few of at this time’s greatest rap stars, however beginning this month, it’ll play host a brand new cypher collection starring the best up-and-coming talent from the city that gave the channel its identify.
There’s two already that simply dropped: one in English with Nate Husser, Zach Zoya, Child Riz, SLM and Kay Bandz, and one other repping the French facet with White-B, Misplaced, Connaisseur Ticaso, Shreez, and Izzy-S. They had been shot earlier this 12 months at Le Livart within the Plateau neighbourhood.
“Often our method is to speak to artists to get to know them higher, so this can be a completely completely different approach persons are going to attach with us,” mentioned Montreality co-founder Sina Ghiassi.
A cypher collection existed as an concept in Ghiassi’s journal for years, however the timing was proper together with his sometimes hectic touring schedule largely grounded, and a latest inflow of proficient voices popping out of the town. The hope with the brand new collection is to introduce long-time Montreality followers with one of the best the 514 has to supply at this important juncture within the metropolis’s music historical past, but in addition encourage extra aspiring younger emcees to choose up a mic and comply with their goals.
“I believed it could be difficult at first as a result of there’s so many alternative artists they usually’re not essentially all mates,” Ghiassi mentioned. “However everybody actually got here collectively and united across the imaginative and prescient.”
For individuals who know Montreality primarily for his or her heartfelt and humanizing Q&As with massive names from the US like Trippie Redd, YNW Melly, Fivio Overseas and the late Juice WRLD and Lil Peep, the all-Montreal cypher collection would possibly catch them without warning. However Ghiassi feels Montreal has a singular sound that rap followers the world over can latch on to.
“I feel the flexibility is exclusive right here, beginning with there being a French facet and English facet,” he mentioned. “That’s one thing you’ll be able to’t actually discover anyplace else. On the French facet, I feel they will go bar for bar with nearly anyone. On the English facet, everybody has their very own distinct type, all of them have their very own pocket. I’m hoping folks take the time to find these artists, as a result of the longer term is promising.”
Two of the French rappers, White-B and Misplaced, are a part of the town’s 5sang14 crew. They’re dropping a brand new album, SNAKEYEZ, on December 12.
“The cypher was a good suggestion, there’s not quite a lot of alternatives for rappers within the metropolis to work collectively,” mentioned White-B. “When Montreality requested me, I used to be down.”
In Ghiassi’s estimation, the rappers got here by with high quality verses. The massive problem from the Montreality workforce’s perspective was to seize the cypher in a visible approach that respects the model they’ve labored onerous to construct.
Ghiassi credit the video and audio workforce for making it look and sound clear.
With the brand new collection incoming and touring again on the horizon, Montreality’s schedule for 2022 is filling up quick. They’ve additionally received a Montreal Gems Spotify playlist going, which consistently updates with the most well liked rap songs, massive or small, to achieve the workforce’s desk. They’re bullish on the playlist and trying to hit extra ears subsequent 12 months. They’ve received rather a lot happening, however that isn’t stopping Montreality from pondering massive concerning the future.
“We’ve got some concepts. We need to possibly flip this right into a collection, so in the identical approach we now have the interviews, possibly have Montreality cyphers being a daily incidence,” mentioned Ghiassi. “Perhaps then we might go on tour in numerous cities. That’s one thing that may very well be on the horizon. That might be dope.”