ATLANTA, Georgia – Launching in our Atlanta taprooms on April 29, Maibock Music is a collaboration beer between Monday Night time Brewing and Hip Hop Heads, a brewery-in-planning. It’s the product of a rip within the multiverse: the uncommon collision of parallel strains. Each Monday Night time Brewing and Hip Hop Heads Brewery respectively began as only a group of three guys in Atlanta hanging out, brewing beer of their driveways, and spitballing: “Hey, wouldn’t or not it’s cool if we made this homebrewing interest right into a enterprise?”
Whereas Monday Night time discovered its early musical (and considerably ironic) inspiration in Bryan Adams, Hip Hop Heads had been aptly drawn to hip hop–creating experiential playlists to accompany every brew they make.
Fusing their love of beer, music, and Atlanta tradition, the breweries joined forces and conceived of Maibock Music, a Maibock that faithfully adheres to German brewing custom. A bready malt aroma emanates from a traditional mash invoice and is complemented by the nuances of noble hops. In manufacturing for the higher a part of three months, with an excessive amount of spunding time, this 6.9% ABV golden liquid is worthy of a promotion from the boss (Rick Ross).
When it got here time to hatch the collaboration beer’s recipe, the breweries began from scratch. “We really all got here along with no finish purpose in thoughts,” says Lance Templeton, considered one of Hip Hop Heads’ Co-Founders. “We knew the brew can be popping out within the spring, so we had been considering of what sort of beer can be indicative of that point interval: one thing crisp, refreshing, with a barely increased alcohol content material.”
Monday Night time’s Brewmaster, Peter Kiley, chimes in. “I mentioned, ‘You understand, what you’re speaking about is a Maibock.’ Selecting this model was such a bizarre path–I might have by no means imagined that this is able to be the beer we had been making–however the truth that we’re making it demonstrates to me the Hip Hop Heads’ actual ardour for understanding and preserving beer.”
Dwight Ho-Sang, Lance Templeton, and Joe Edelin, the founders of Hip Hop Heads Brewery, are all educators by commerce, instructing within the Atlanta college system for the previous twenty years. Instructing is difficult work, and after lengthy days of coping with preteens and tweens, they’d relax and unwind over craft beer. The backdrop to their beer classes was at all times hip hop. Like most sensible plans, their concept to begin their very own brewery arose “after beer 5 – 6.” The ball began rolling after Dwight’s spouse purchased him a homebrew equipment (nearly precisely what occurred with Monday Night time’s origin, when two of our co-founders had been concurrently gifted homebrew kits). Wives: Take into account yourselves warned.
“We began constructing our personal recipes and that prompted us to permit folks to style our beer. Individuals thought it was really fairly good. Then we began including the playlist to it and making it an expertise that we might market and model and promote. After which it was like, what if we did this factor for actual,” says Joe Edelin, Hip Hop Heads’ Co-Founder.
It’s solely a matter of time till the trio creates their very own house the place hip-hop music and craft beer mix into a trademark Hip Hop Heads expertise.
“It’s extra than simply sound coming by way of the audio system,” muses Joe. “We’ll have experiential parts taking place within the house that connects craft beer and hip hop collectively. There’s entice yoga. There’s hip hop paint and sip. Hip hop trivia. There’s all types of issues that we will do inside the house to supply that have.”
Within the spirit of having fun with a beer as a whole sensory expertise, Monday Night time Brewing and Hip Hop Heads Brewery will likely be celebrating the launch of their collaboration beer on April 30 from 2-5 pm at Monday Night time Storage. There will likely be a reside DJ, merch, and naturally, Maibock Music will likely be flowing on draft and out there to-go in 16oz 4 packs. Presales for Maibock Music are actually out there on Monday Night time Brewing’s on-line retailer.
About Monday Night time Brewing
Primarily based in Atlanta, Georgia, Monday Night time Brewing grew out of a small Bible examine. Based by Jonathan Baker, Joel Iverson, and Jeff Heck, Monday Night time Brewing exists to deepen relationships over a number of the finest beer within the nation. Brewmaster Peter Kiley oversees brewing operations.
About Hip Hop Heads Brewery
Hip Hop Heads Brewery was based by three long-time educators and associates, Dwight Ho-Sang, Joseph Edelin, and Lance Templeton. They’ve mixed their love for craft beer and hip-hop music to create a product that represents their group and tradition. They search to alter the standard craft beer narrative and supply a recent new tackle who craft beer drinkers are, and what they’ll carry to the desk. The Brewery’s tagline is “Style the Music,” and to that finish they plan to bridge craft beer and hip hop cultures by offering a QR code on every of their cans that, when scanned, will produce a hip hop playlist that’s particularly curated for that beer, capturing its style and temper, and giving that shopper a multisensory expertise.
For Extra Data:
https://mondaynightbrewing.com
