Migos is producing a brand new YouTube Originals docuseries that explores the connection between hip hop and jewellery.
The four-part sequence, titled “Ice Chilly,” provides the Atlanta trio, recognized for flashing gaudy diamond-embedded chains, a platform to debate their costly equipment. It additionally options perception from Lil Child, Slick Rick, Lil Yachty, A$AP Ferg, and French Montana amongst others. Artwork historians and the superstar jewelers that present the bling are additionally included within the docuseries.
“Ice Chilly’s” director Karam Gill not too long ago defined to WWD what makes his new venture so distinctive. “Hip hop’s been checked out by way of the lens of style earlier than tons of instances, nevertheless it hasn’t been checked out by way of the lens of decoration and jewellery,” stated Gill. “As you begin to peel again the layers of the connection between jewellery and hip hop, it begins to get actually deep about our tradition and our society and the way folks from completely different socioeconomic backgrounds have completely different variations of the American dream.”
Gill, who has additionally directed a documentary on G-Funk, began filming the venture earlier than he enlisted Migos. Including the YRN rappers and High quality Management executives Kevin “Coach K” Lee and Pierre “Pee” Thomas finally helped form the path of “Ice Chilly.”
“These are dudes which have managed, constructed, grown the largest artists within the tradition and are in all probability the two biggest hip hop executives that I believe are altering the tradition,” stated Gill. “And so they had been capable of present that stamp of authenticity, but additionally steer the ship.”
High quality Management, through its TV and movie division High quality Movies, has additionally tapped Gill to create a number of upcoming scripted and unscripted initiatives within the close to future. Migos and Quality Control certainly helped with attracting high-profile artists for the docuseries, however Gill believes discussing the historic and cultural context of the jewellery made extra artists interested by opening up.
“I believe that allowed us to get a whole lot of the actually large expertise that’s within the venture. They had been excited to be a part of an exploration of tradition that was deeper than simply numbers and stats and cash and flamboyant pricing — not saying that’s not part of it,” Gill provides. “Whenever you’re making and designing million-dollar items, it’s like an art piece.”
“Ice Chilly” premieres on YouTube July 8. Try the official trailer under: