LL Cool J will current Tyler, The Creator with the Rock The Bells Cultural Affect Award throughout the 2021 BET Hip Hop Awards. In line with a press launch, the distinction, which was created in partnership with LL’s Rock The Bells model, acknowledges “a youthful, modern, otherworldly artist that has considerably impacted the tradition — whereas uplifting their community.”
“I’m proud to honor Tyler, The Creator with the first-ever Rock The Bells cultural affect award, which celebrates an artist who continues to interrupt down the traditional boundaries of hip hop culture,” the Mama Stated Knock You Out rapper stated in a press release.
Tyler is nominated for 4 awards throughout the forthcoming present, which is ready to air next Tuesday (Oct. 5) on BET, together with Hip Hop Artist of the 12 months, Greatest Dwell Performer, Producer of the 12 months and Greatest Hip Hop Album of the 12 months. His newest LP Name Me If You Get Misplaced debuted at No. 1 on the Billboard 200 chart, changing into the “EARFQUAKE” rapper’s second No. 1 album.
“This award will rejoice modern hip hop artists who’re shaking the business, like Tyler, The Creator, and who will carry the hip hop torch for generations to return,” stated Connie Orlando, EVP Specials, Music Programming & Music Technique at BET.
Again in June, Tyler carried out on the 2021 BET Awards for the primary time ever in his profession. He spoke to Advanced about how that efficiency gave him the validation he had been in search of within the hip hop community.
“I used to be so hype to carry out on the BET Awards,” he stated. “Like, I don’t suppose individuals perceive, dude. Having Durk and Lil Child and Types P simply inform me how good the efficiency was meant rather a lot. I simply by no means felt like my fashion of music would ever have been, not even appreciated, however allowed on there.”
Try LL’s put up under.
