Damaries “Kickitwitdd” Negron is plugged in.
The Bronx, New York-born social media standout has amassed 54,200 followers on Instagram who look to her for sneaker launch leaks and updates, giveaways and extra. Additionally, she has constructed a group by her account of lifelong sneakerheads hoping to seek out pairs with out an exorbitant worth enhance after lacking out at retail.
Though Negron developed her ardour for sneakers throughout childhood, her love for footwear ramped up whereas in faculty at SUNY Potsdam— and it was pushed by greater than aesthetics.
“After I would get depressed or anxious, I’d suppose loads, however then I’d do analysis about sneakers and the thoughts race would cease and I’d get calm,” Negron advised FN.
Whereas sneakers helped her get by a few of her hardest occasions, she is now extra targeted on how she might help others — particularly ladies.
“Girls don’t get lots of information, they usually’re not getting assist with releases. That’s why I made a decision to assist others,” Negron stated.
She’d additionally like to talk to Hispanic and Latin collectors, which she believes are underserved.
Wanting forward, Negron, who relocated to Puerto Rico throughout her childhood earlier than transferring again to the Bronx, stated her aim is to work for a weblog the place she may replace sneaker fans on releases, resale worth updates and extra, and achieve this in Spanish.
“There’s an enormous Hispanic/Latin group and never that many individuals are speaking to or broadcasting about,” Negron stated.
Though Negron believes the group of Hispanic and Latin sneaker followers is missed, there have been a number of superstars, particularly on the earth of music, who’ve change into superstars within the sneaker house as of late. Cardi B, as an example, has made main strikes with Reebok, J Balvin has earned headlines with Jordan Model and Dangerous Bunny has turned heads along with his Adidas collaborations.
Nonetheless, past the superstars, Negron stated individuals who share an identical heritage within the business are scarce.
“There are folks locally that acquire and are actually educated that ought to be given an opportunity,” Negron stated. “In case you rent folks from the sneaker group with an Hispanic or Latin background, your model will progress. Rent extra folks from the group to construction a few of these releases.”
However Negron has discovered a sneaker business energy participant to look as much as: Andrea Perez, a 10-year Nike veteran who assumed her function as world VP and GM of Jordan Model ladies’s enterprise in 2017.
“She’s been doing this for a really very long time, and it took some time to get to the place she is at this time, so I do know that it’s going to take me some time however I’ll get to the place I wish to be,” Negron stated.
