Junior dos Santos not too long ago took to his Twitter deal with to answer to a sequence of tweets addressing his lack of a number of endorsements.
The legendary Brazilian responded by saying “true story” to Dr. Ana Claudia Guedes’ publish beneath:
“Notice the unimaginable @nike customized boxing footwear that he FINALLY obtained to put on in a hoop. True story: when @ufc signed its @reebok deal (the corporate that did not take time to study MMA, who made shirts screwing up the identify of champions/all time greats)…@junior_cigano misplaced MANY endorsements – together with Nike. A whole lot of years of labor washed away and a number of the athletes’ monetary means pulled out from underneath them. Anyhow, @nike was all the time unimaginable to work with – “an athlete first all the time” firm. Glad Junior obtained to signify.”
UFC 260 marked the top of an period. It was the final occasion held underneath the Reebok uniform deal. The deal between Reebok and UFC was signed in late 2014 and began in Q2 of 2015.
The six-year deal was initially reported to be price $70 million. The Reebok deal marked the top of UFC fighters bringing their very own sponsorships to the octagon.
Nevertheless, in line with the Reebok deal, UFC fighters have been paid a compliance price primarily based on their tenure system. For a lot of, these funds have been a drastic discount from what they’d been making from their very own sponsors.
The premier MMA promotion has now signed with Venum for his or her official uniforms and attire.
Junior dos Santos’ fight sports activities legacy
Junior dos Santos went by way of one of many hardest roads to a UFC championship. Santos consecutively defeated 5 former champions to earn a title shot.
‘Cigano’ knocked out Cain Velasquez within the first spherical to say the UFC heavyweight title on the promotion’s first-ever present on FOX. The Brazilian then efficiently defended his title towards Frank Mir at UFC 146. Nevertheless, he dropped the title to Velasquez a yr later.
The Brazilian was released by the UFC earlier this yr after he was knocked out in his final 4 fights.
Santos had been one of many high heavyweight contenders within the promotion. His document boasts wins towards opponents corresponding to Mark Hunt, Stipe Miocic, Derrick Lewis and Ben Rothwell.
Junior dos Santos made his pro-wrestling debut for AEW Rampage earlier this Friday. It will be fascinating to see if he achieves the identical degree of success in AEW as he did in UFC.