Shortly after graduating from school in 2002, Huntington native Marc Frankel discovered himself having lunch together with his classmates when he seen an fascinating watch on certainly one of their wrists. Requested the place his good friend purchased it, they merely replied “eBay”.
“Rapidly I simply thought to myself, ‘wow, I can promote these watches, I believe I can do that’,” Frankel stated. “One factor led to a different, I contacted the vendor and requested to purchase ten watches from him. I went from promoting a number of pieces on eBay to launching my very own web site” and enterprise, Island Watch.
Nineteen years later, Frankel has established himself within the watch group. The inspiration for Frankel’s on-line retailer got here from watching his father work at his ironmongery shop in Manhattan. After seeing the substantial period of time spent on touring, bodily being on the retailer, and maintaining with lease, he realized staying on-line took many burdens off of his shoulders.
With a view to keep up a correspondence together with his buyer base, Frankel created a YouTube channel in 2012, acquiring 175,000 subscribers over time. About twice per week, Frankel will launch a brand new video the place he discusses new watch releases and has even filmed a collection with over 80 movies known as “Watch and Study” educating novices all about watches.
“I reply numerous questions, filmed tutorials on the best way to change a battery, measurement a bracelet, take off a case again, and even simply clarify the completely different supplies utilized in watchmaking,” Frankel stated. “I actually attempt to maintain the whole lot engaged socially.”
He’s additionally very well-known on Reddit, and WatchUSeek and has Instagram, Twitter, and Fb pages in an effort to create a way of connectivity between him and his prospects.
“I type of keep up a correspondence that method and attempt to give glorious customer support,” Frankel stated. “I watched my father in his retailer and it was at all times good customer support that saved prospects coming again so I proceed that now although I’m not bodily seeing the particular person, I strive my finest to have their again.”
Island Watch options an in depth assortment of watches on its website, promoting large model names similar to Seiko and HEMEL, to his very personal assortment named “Islander Watches” which was created in 2019.
“I’ve grown sluggish and organically, however the greatest success I’ve had is launching my very own model,” Frankel stated. “It felt like a fantastic accomplishment.”
After listening to about Seiko discontinuing their most beloved diver watch, Frankel determined to create an homage to it by creating an identical design however with improved upgrades similar to higher crystal, motion, and bracelet.
“That type of took off by itself, and by the top of 2020 Islander was the primary promoting watch on my website. Now I’m as much as 138 completely different fashions that I’ve made up to now.”
Frankel continues to make new watches each week, with a number of dozen popping out within the upcoming months. He tries to have no less than one new launch within the Islander line each month.
“The watch group is a microcosm, however it’s a really large microcosm,” Frankel stated. “Individuals who purchase watches from me, get pleasure from extra than simply with the ability to inform the time. Watches are trend equipment for males, they will put on a hoop or possibly a bracelet, however that’s about it. For a person, it’s the watch and the footwear that folks will say they normally discover.”
For extra info on Island Watch, go to www.longislandwatch.com.