“We’ve been shopping for at £3,100 and promoting for £10,000,” says 23-year-old Omar Aziz as he rushes between enterprise conferences in Mayfair. He isn’t speaking about shares, however the mark-up on Gen Z’s new favorite asset class: trainers. Dior x Nike Air Jordan 1 Highs, to be exact.
Aziz has simply opened a store in Knightsbridge, certainly one of London’s most sought-after postcodes, the place he sells limited-edition trainers to a buyer base that features well-known rappers and rich expats. Standing throughout from Harrods, the shop has the type of opulent decor and stylish identify you may count on. It’s referred to as “CONCEPT”, however with out the vowels. Clearly. Aziz’s enterprise associate, 27-year-old David Lemos, welcomes me into the shop.
Every shoe has been individually vacuum-packed in see-through plastic and thoroughly
