The 2021 BET Hip Hop Awards aired on October 5, and lived as much as its identify because the “largest evening in hip hop,” not solely due to the blockbuster performances, skits and apparel, however due to the viewers who tuned in to observe.
In line with BET’s Music Specials Workforce, the ceremony generated double-digit scores and impressions development Tuesday evening. BET now holds the High 4 Cable award exhibits of 2021 for Black viewers: “BET Awards” (#1), “BET Hip Hop Awards” (#2), “NAACP Picture Awards” (#3), and “Stellar Awards” (#4.)
And whereas our outcomes had been nice throughout the board, our momentum in digital engagement was really a standout; digital video views of present content material had been up a whopping 3X over 2020. Equally, our momentum in digital engagement was really a standout as digital video views of present content material had been up a whopping 3X over 2020.
“BET is firing on all cylinders due to the unimaginable expertise, effort and dedication of our staff members,” BET president Scott Mills says. “I thank every of you for the whole lot you do for our firm, our model and our neighborhood. “
The numbers don’t come as a shock because the present was jammed pack with hilarious skits from the 85 South (DC Younger Fly, Karlous Miller, and Chico Bean) who returned as hosts, performances from Young Thug, Gunna, Bia, Lil Jon, Baby Keem, and Isaiah Rashad as performers and shock cameos you needed to see to imagine (simply google Nick Cannon).
Tyler, the Creator took house three awards, profitable within the “Finest Stay Performer”, “Hip Hop Album of the 12 months” (Name Me If You Get Misplaced) and the inaugural “Cultural Affect Award”. Lil Child received a number of awards, together with “Artist of the 12 months”. Cardi B and Megan Thee Stallion took house three awards for “WAP.” Yung Bleu was named “Finest New Hip Hop Artist”, and J. Cole was named “Lyricist of the 12 months”.
In order that’s goodbye for now till subsequent yr!