Hip Hop Artist Cardi B Launches Vodka-Infused Vegan Whipped Cream – vegconomist

December 6, 2021


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Rapper Cardi B has collaborated with model consultancy Starco Brands to develop vodka-infused vegan whipped cream. It’s obtainable in three flavours — caramel, vanilla, and mocha.

Known as Whipshots, the whipped cream is 10% vodka and is shelf-stable, which means it may be saved alongside spirits without having for refrigeration. Starco Manufacturers says it took 4 years of analysis and growth to excellent the product.

Since its launch at the start of the month, the vodka-infused vegan whipped cream has already offered out a number of occasions, with 500 extra cans being made obtainable every day.

Whereas Cardi B doesn’t describe herself as vegan, the rapper started consuming extra plant-based meals whereas pregnant together with her first little one in an try and be more healthy. She additionally launched an affordable vegan fashion line in 2019.

© Jora Frantzis / Starco Manufacturers

Vegan alcoholic drinks

In 2018, liqueur model Baileys made headlines when it launched a cream liqueur made with almond milk as a substitute of dairy. The product was an enormous success. Extra not too long ago, Coca-Cola launched a vegan-friendly alcoholic drink referred to as Topo Chico Hard Seltzer.

Cardi B isn’t the one celeb to have not too long ago entered the vegan alcohol market — earlier this 12 months, mannequin Cara Delevigne and her sisters launched vegan prosecco.

“I’m so excited to affix Starco Manufacturers with this unbelievable alternative,” stated Cardi B in an announcement. “Whipshots matches my type—excessive, attractive, distinctive. Collectively we’re utterly innovating whipped cream and giving it an additional pop. Whipshots is Cardi in a can.”

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