Rapper J Balvin is able to hit the neighborhood basketball court docket – at evening. The reggaeton star lately teased his new glow-in-the-dark Air Jordan 2 footwear that gentle up with only a push of a button.
That is the second collaboration between Balvin and Nike. The primary got here final yr when he launched the Air Jordan 1 x J Balvin. With the partnership, Balvin grew to become the primary Latine artist to work with Nike on the discharge of a shoe. The Air Jordan 1 x J Balvin instantly offered out when it hit on-line shops in December 2020.
Whereas these footwear have been designed with a number of shiny colours, the glow-in-the-dark Air Jordan 2 footwear look extra monochromatic, though it’s a bit troublesome to see all the weather of the shoe within the photograph Balvin posted on social media.
The higher portion of the shoe seems prefer it has padding, and there doesn’t appear to be a visual Nike brand on the aspect of the shoe. The second photograph Balvin gives is much less clear for the reason that footwear are displayed at midnight. The one issues seen are the glowing tongue and sole of the sneaker.
Final month, Nike launched its shoe line, “Siempre Familia,” to commemorate the Latin American custom of Dia de Los Muertos. Now, with its continued collaboration with Balvin, it seems like Nike is critical about reaching a much bigger Latine viewers.
Balvin, too, appears to be on a roll with sponsorships. Simply this yr, the “Prince of Reggaeton” teamed up with a number of manufacturers like Major League Baseball, Fortnite, and Pokémon.
There’s no launch date for Balvin’s new footwear but, however in case you’re a sneakerhead, keep tuned, so that you don’t miss out once they drop.
