Each week, our new music function Rap Song of the Week breaks down our favourite hip-hop tracks that dropped this week. Take a look at the complete playlist here. This week, Travis Scott makes his grand return with “ESCAPE PLAN.”
Followers had been anticipating Travis Scott’s latest single, “ESCAPE PLAN,” for a number of months earlier than it formally dropped right this moment (November fifth). After it was first previewed again in June by a Spotify ad, then throughout a Cactus Jack for Dior vogue present, the celebrity opened his units at Rolling Loud Miami and Rolling Loud NYC with the observe. Now it’s lastly right here, simply in time for his personal Astroworld Festival this weekend.
That includes a woozy, atmospheric beat by frequent collaborators Nik D and OZ, the sound of “ESCAPE PLAN” doesn’t stray from the components that allowed Scott to change into the primary artist to debut three songs at No. 1 in lower than a yr. The Houston rapper’s success has led to grander ambitions, which he particulars within the tune’s refrain. “Twelve-figure property plan, that was the escape plan,” he raps, whereas fantasizing about changing into a multi-billionaire.
To that finish, Travis has adopted within the footsteps of forebearers like Jay-Z, Diddy, and Kanye West, lately branching additional exterior of music by transferring into Hollywood and the beverage business. “Imply enterprise lure, I’m not a rapper, lots I do, lots at you,” he brags, earlier than working down a resume that features a production deal with A24 and his Cacti exhausting seltzer. “A movie director, Helter Skelter, off the seltzer prefer it’s juice.”
Judging by the quilt artwork, which parodies the notorious “bat baby” problem of the tabloid newspaper Weekly World News, “ESCAPE PLAN” might seem on Scott’s rumored Dystopia mixtape forward of his much-anticipated album Utopia. Regardless of the mission lands on, it needs to be a wild experience for his followers within the coming months.
“THE TRUE DYSTOPIA IS HERE!” reads the headline. “When the tip arrives it’s actually starting.”