ATLANTA–(BUSINESS WIRE)–Oct 20, 2021–
Visionary and legend Snoop Dogg has introduced the discharge of the one and solely NFT sitcom to function Snoop Dogg and the Harlem Globetrotters. The drop is a part of a joint marketing campaign that features the discharge of a restricted version Snoop Dogg / Globetrotters NFT drop assortment. Accessible solely by means of crypto promotion web site VAST, the NFT drop will embody Snoop Dogg’s new Harlem Globetrotters theme tune as effectively.
Marking the NFT drop as a part of the Globetrotters’ New Tech, New Coach, New Tour marketing campaign, the NFT sitcom, “Da Dogg Gone Fitness center” incorporates a 1970’s period Snoop Dogg as a Globetrotter coach together with Bay Space dancer and viral sensation Junebug. Full with canned applause and chortle tracks, the sitcom serves up the identical lighthearted enchantment and basketball cred that outline each the Harlem Globetrotters and Snoop Dogg.
“It’s been a dream come true for our Globetrotter gamers to work with the enduring Snoop Dogg,” says Sunni Hickman, VP of promoting and gross sales. “His ardour for basketball and baller tradition is second to none; to have him as a part of our crew has been tremendous dope.”
Snoop Dogg has been an energetic participant within the NFT house since March 2021 when he first dropped an unique observe known as “NFT,” and “Snoop Dogge Cash.” In September, it was revealed that Snoop Dogg was the real-life purchaser behind NFT kingpin Cozomo de’ Medici. Utilizing the alias, the hip hop legend amassed an estimated $17 million in holdings, together with 9 CryptoPunks, a few of the oldest and most sought-after NFTs round.
The NFT Sitcom drop was a coordinated effort developed by a number of inventive groups, together with the visionary abilities at gaming and promotional community VAST, Amusement Park Leisure, and inventive technique chief Model Positioning Medical doctors.
The Snoop Dogg / Globetrotters collaboration announcement comes simply because the NBA begins their 2021-2022 season. The Harlem Globetrotters are brazenly pursuing an NBA franchise. The Harlem Globetrotters “Unfold Recreation” Tour resumes December twenty sixth in a number of cities and continues by means of the vacations and into the brand new yr; their full schedule may be discovered here.
In regards to the Harlem Globetrotters
The originators of basketball model, influencers on immediately’s sport, and expert athletes of the best order, the world-famous Harlem Globetrotters have showcased their iconic abilities in 124 international locations and territories on six continents since their founding in 1926. Proud inductees into the Naismith Memorial Basketball Corridor of Fame, their mission to unfold sport and produce leisure to the world continues to drive them immediately. The Globetrotters are basketball innovators who popularized the bounce shot, slam dunk and invented the half-court hook shot. For practically a century, the Globetrotters have exhibited Black excellence on and off the court docket, entertaining, inspiring, and uniting households. The Harlem Globetrotters Worldwide, Inc. is a subsidiary of Herschend Enterprises, the most important family-owned themed leisure firm within the U.S. For extra details about the Harlem Globetrotters, go to the Globetrotters’ official web site: www.harlemglobetrotters.com and comply with them on Twitter, Instagram, Fb, and YouTube.
VAST is the primary multimedia market for getting and promoting NFTs. The VAST platform exists to assist Creators, Influencers, and Manufacturers construct deeper engagement with their social community by launching NFT-Enhanced Content material by means of on-line channels they personal and management. Up to now, VAST has generated over 5 Billion audited media impressions immediately from a few of the prime media websites around the globe – together with ESPN, Vogue, Vainness Truthful, GQ, Architectural Digest, and Harper’s Bazaar.
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CONTACT: Nikkia Adolphe, VP Communications, Media Frenzy World
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SOURCE: Harlem Globetrotters
Copyright Enterprise Wire 2021.
PUB: 10/20/2021 01:30 PM/DISC: 10/20/2021 01:31 PM
Copyright Enterprise Wire 2021.