Citizen is highlighting the inherent sustainability of its watches with a brand new model marketing campaign it calls Purposeful Energy.
The messaging encourages shoppers to suppose otherwise about energy era and hyperlinks to Citizen’s Eco-Drive expertise, which eliminates batteries and retains its watches ticking by harnessing vitality from mild.
As a part of the marketing campaign rollout and in partnership with 1% for the Planet and All people Photo voltaic, Citizen is encouraging shoppers to share their goal and light-weight impressed moments.
For each #mylight second shared to @citizenwatchesus, Citizen will donate $5 to All people Photo voltaic in direction of the aim of 100% funding of a Spring 2022 photo voltaic set up venture.
“Our message of Purposeful Energy is aspirational in order to mirror the need of each the Citizen model and our shoppers to deal with the planet, and people round us, with respect and to make a optimistic contribution to the world,” says Jeffrey Cohen, president of Citizen Watch America.
“We’re happy to share our new marketing campaign with residents in all places and remind shoppers that Citizen is purposefully powered past the expertise that powers our watches.”
Citizen can be working with influencers akin to sustainable stylist Cassandra Dittmer, skilled basketball participant CJ McCollum and Emmy-nominated Unchartered Waters host Peter Miller to help them in highlighting the significance of Purposeful Energy.
They can even be persevering with to work with 60SecondDocs to profile lives of on a regular basis folks altering the world in extraordinary methods.
Purposeful Energy will embody a nationwide blitz of broadcast, print, outside, digital and social media promoting.
Media shops embody New York Instances, Hulu, CBS, YouTube, Time, USA At present, Apple Information, GQ, InStyle and Males’s Well being.
The marketing campaign will embody promotion of a brand new Eco-drive powered pilot’s watch from its Promaster sequence: the Restricted Version Navihawk in black ion-plated stainless-steel with a cobalt blue dial and shiny orange accents.
It’s restricted to 1,500 items worldwide and comes with particular packaging that incorporates a working Citizen clock that matches the timepiece.
It has a retail worth of $850 and is a component of a bigger assortment of latest Navihawk timepieces for 2021.