Now we have liftoff!
It’s the 12 months of the Navitimer at Breitling and the corporate pulled out all of the stops to point out off its latest editions of the 70-year-old pilots watch in Zurich on Tuesday. CEO Georges Kern hosted a lavish summit to debut the brand new timepieces which culminated in a carbon-neutral flight powered by sustainable aviation gasoline from Zurich to Geneva on Swiss Air. Onboard, journalists and retailers had been proven the well-known aviation watches in mid-air with stewardesses passing out the wrist sweet. Actually, it was such an enormous affair that a complete part of the Zurich airport’s B gates was blocked off to shuttle the gang on a number of planes. The corporate has been steadily growing its gross sales and, in keeping with a Morgan Stanley report, took in CHF 680 million (over $730 million on the present trade) in 2021 for a rise of 42 % from the earlier 12 months…and it confirmed.
Now the corporate is banking on a slew of fun-colored dials in its Navitimer assortment to maintain up with the latest mania for brightly hued watches. Rolex began the development with the discharge of its extremely profitable Oyster Perpetual fashions final 12 months which got here with dials in sweet pink, turquoise, shiny yellow and fire-engine pink hues. A lot of them now retail for double to triple the worth of their unique $5,600 value tags. Then got here the limited-edition Patek Philippe x Tiffany & Co. Nautilus with its Tiffany Blue dial, which actually despatched the market right into a frenzy. That mannequin in flip made the craze for the Rolex Oyster Perpetual turquoise dial rise to over $33,000 within the secondary market. Omega adopted go well with this 12 months with new Omega Speedmasters in burgundy, navy and forest inexperienced dials.
Breitling’s newest Navitimers now are available in shades of ice blue, mint inexperienced and copper in both chrome steel or 18-karat rose gold on both a leather-based strap or metallic bracelet. “We’re a contented model that wishes to make completely satisfied merchandise,” exclaimed Kern as he strolled the principle cabin in a full industrial airline pilot’s uniform, cap and all. For the report, he says he’s personally adopted the mint inexperienced, ice blue and silver dial Navitimers for his private wardrobe.
The standout is, for sure, the minty inexperienced hue which pops on the wrist and appears surprisingly good with absolutely anything, judging from these we noticed strive it on. The ice blue dial, nevertheless, is a pleasant choice for people who wish to choose into the development with out an excessive amount of flash—its hue is so refined that in sure mild it seems silvery and at different instances, a cool blue. The copper, in fact, may even be scorching because it takes on a rosy hue paying homage to the all the time collectible salmon dials so typically seen at dressier manufacturers.
However there’s something for everybody right here. The gathering is broad with items ranging in measurement from 46 mm to 43 mm and 41 mm, and contains some extra conventional dial hues like forest inexperienced and navy, in addition to some basic variations in silver, black and white with subdial counters in both black or white throughout the vary. One other standout was the navy blue 41 mm Navitimer with black sub counters (pictured under left), which had smooth albeit darker enchantment than a few of the different headliners.
But it surely wasn’t all about coloration schemes. Updates to the brand new Navitimers embody a flattened slide rule and a domed crystal that give the phantasm of a smaller profile—one thing Kern talked about is a long-term goal within the line. Breitling’s artistic director, Sylvain Bernon, who was additionally current for the debut, talked about he would even prefer to create smaller and probably slimmer case sizes for the gathering sooner or later. Already “below the knife” was the oscillating weight, seen by means of the caseback, which now is available in a slimmer profile. The watches are powered by the Caliber 01 chronograph motion which boasts 70 hours of energy reserve and is backed by a 5-year guarantee. Critical followers of the mannequin may even discover that the AOPA wings have been returned to their unique place at 12 o’clock.
The gathering ranges in value from $9,400 to $39,500 and is accessible beginning in April. Act quick earlier than they fly off the cabinets.