Ghanaian fast-rising singer and rapper, Mohammed Ismail Shariff, famously recognized for his moniker Black Sherif, is at present on the quilt of the celebrated ‘Rap Life’ playlist on Apple Music.
This got here in simply two weeks into his launch of the globally acclaimed single, ‘Kwaku the Traveller’, which retains raking in numbers throughout the digital streaming platforms and different social leisure platforms resembling TikTok and Triller.
‘Rap Life’ is a brand new world playlist specializing in modern rap artists and tradition.
It replaces the previous “The A-Checklist: Hip-Hop” playlist in accordance with Ebro Darden Apple Music’s World Editorial Head of Hip-Hop and R&B: “We flipped it to dig deeper into the approach to life [and to] maintain pushing the tradition ahead.”
He heads a staff of curators whose editorial mission is that: “Rap isn’t only a style. There’s a purpose it’s generally merely known as The Tradition: It’s a lifestyle.”
‘Kwaku The Traveler’, produced by Joker Nharnah — poised as the brand new breakout star from the thriving Ghanaian underground scene, the 20-year-old’s vitality burst by means of the audio system commanding the eye of anybody listening.
Presently, Black Sherif’s ‘Kwaku The Traveller’ has garnered over 10 million streams on Boomplay and three.4 million views on YouTube.
He’s making astronomical numbers on Audiomack, Spotify, tidal, Apple Music and different digital streaming platforms.
Born and raised within the Ashanti area of Ghana, his cult following is now spreading throughout the globe because the native and nationwide scenes in his hometown make headlines around the globe.
A game-changing 12 months (2021) for the charismatic artist started with the primary and second installments in his ’Sermon’ freestyle sequence — the latter gaining over two million views in lower than two weeks after which happening to be remixed with world large, Burna Boy.
Earlier than that, in 2020, he began to rise after his releases; ‘Cash’ and ‘Future’ went viral and had been extremely praised by the Ghanaian music scene.
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