Pop sensation Billie Eilish has reuniting with the worldwide sportswear manufacturing model Nike to craft an eco-friendly model of the Air Pressure 1 Excessive, made 100% of recycled supplies.
Nike’s partnerships with distinct personalities are a strategic resolution to assist prolong the model’s attain into varied different subcultures. By co-creating limited-edition merchandise with popular culture favourites, collaborations seize the eye of shoppers with numerous and area of interest pursuits and fan the flame of hype.
What we all know concerning the eco-friendly Nike Air Pressure 1 x Billie Eilish collab
The concept and design
Eilish channels her personal signature outsized aesthetic whereas designing the gathering, with out modifying Nike’s traditional silhouettes.
To assist create a greater world, Nike Air Pressure 1 ‘Mushroom’ is constituted of a mixture of 18 p.c post-consumer recycled supplies, which features a nubuck higher crafted with 80 p.c recycled content material, one hundred pc recycled polyester parts and an underfoot made with Nike Grind.
Eilish’s design displays a younger, up to date model, wearing a common color palette.
Options and color
To create the new-age rendition of the AF1, Eilish selected recycled artificial nubuck materials for a relaxed and smooth feel and look.
The superlight-yet-resilient assortment options 5 chunky midfoot straps protecting the shoe’s laces and is impressed by two different Nike staples, the Alpha Pressure Low and Air Coach 3. The thick straps, paying homage to types of the ’80s and ’90s, are completed with tabs that mimic the Nike Grind midsole.
The sustainable sneakers are made in an understated and complex tonal mushroom color, appropriate for any look or outfit.
Whereas the monochrome color palette of the Billie Eilish text-based logos displays the particular model and temperament of the pop star, her vibrant, gender-neutral stick determine of a human ‘Blohsh’ emblem represents vitality, dynamics and delight.
As imagined by Eilish, her ‘Blohsh’ emblem is embossed onto the tonal lace dubraes or lace locks, whereas the cork insoles maintain a hidden message that claims, “It’s onerous to cease it as soon as it begins.”
The mushroom color palette can also be seen within the Nike x Billie Attire Assortment, that includes streetwear like hoodies, sweatpants and T-shirts. Designed in Eilish’s assertion outsized model, every merchandise of clothes from the gathering is embellished with delicate “Blohsh” graphics constituted of silicone.
What Billie Eilish mentioned
“The problem and alternative with this assortment was to respect the originals, however make them my very own. It was additionally necessary for me to combine in environmentally most well-liked supplies the place we may and current them in a method that felt contemporary,” Eilish mentioned in an announcement launched by Nike.
Having beforehand labored on an Air Jordan 15 and Air Jordan 1 KO, Eilish is steadily including extra collaborations to her burgeoning footwear catalogue.
You should purchase the Nike Air Pressure 1 X Billie on the Billie Eilish net retailer on 24 April. SNKRS will launch the pair and associated attire assortment globally on 25 April.
(Primary and featured picture: Courtesy of Nike)
This text first appeared on Lifestyle Asia Singapore.