In what ought to be the largest activation of all time within the Indian sneaker scene, adidas Originals launched the Nite Jogger sneaker with a multi-pronged strategy. I used to be honored to be part of the marketing campaign in India (Nite Jogger was a world marketing campaign operating concurrently) and to be acknowledged for the work I do within the scene.
I’ve labored intently with the adidas Originals crew in India, prior to now as nicely. I hosted the Ghost Drop Block Event in Bandra, Mumbai again in March 2019. Once I was in Bangalore, I helped launch the Climacool sneaker together with the new adidas Originals flagship store again in 2017.
Once I was requested to be part of the India Nite Jogger marketing campaign, in my head it will be a easy shoot with pictures going up on social media. However what adidas Originals had in retailer, blew my thoughts.
For the launch of the Nite Jogger, adidas Originals collaborated with Blue Tokai to develop a espresso mix particular to the sneaker. The collaboration was so natural, come to consider it as a result of espresso helps you keep up at evening. And the Nite Jogger is touted because the sneaker for Creators who’re lively by evening.
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The weekend main as much as the adidas Originals Nite Jogger marketing campaign shoot:
Unboxing the adidas Originals Nite Jogger + Espresso Tasting Session + Nite Jogger launch gig + Nought One showcase of the Nite Jogger impressed assortment:
Aside from the marketing campaign shoot together with adidas Originals creators, the crew had one thing I couldn’t have foreseen, in thoughts. The Nite Jogger Nite Manufacturing unit occasion. All of the creators got here collectively to showcase the Nought One assortment by designer Abhishek Paatni that was impressed by the Nite Jogger sneaker. Not a lot a trend present, because it was a trend showcase. I used to be awkward as you possibly can inform, owing to the insecurity coupled with the shortage of rehearsing. Lol. I solely want we had particular person outfit pictures that focussed on particulars which I might throw throughout my Instagram. Sadly, that was a essential component that I missed.
However the best way adidas Originals packed a complete venue and had it overflowing on every week day (eleventh April, the worldwide launch day was a Thursday) was commendable. May I add, stunning. This was by far the most important scale of occasions execute by 1 singular model within the longest time right here in India.
Wanting ahead to a couple extra prefer it.
What have been your ideas? Did you attend the Nite Jogger launch occasion in your metropolis? What do you make of the sneaker? I, for one, love the silhouette and am ready for extra colorways to drop.
Let me know within the feedback.
Till the subsequent time, peace!
