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​​Simon de Pury on How Trailblazing Hip Hop Stars Kanye West, Pharrell Williams and Jay-Z Built Bridges Between the Worlds of Music and Art

BASED. by BASED.
October 13, 2021
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​​Simon de Pury on How Trailblazing Hip Hop Stars Kanye West, Pharrell Williams and Jay-Z Built Bridges Between the Worlds of Music and Art
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Each month in The Hammer, art-industry veteran Simon de Pury lifts the curtain on his life as the last word art-world insider, his brushes with celeb, and his invaluable perception into the internal workings of the artwork market.

When again within the early eighties I heard for the primary time the music by artists akin to Afrika Bambaataa, Grandmaster Flash, or the GB Expertise, it was an exhilarating shock. Rap, the rhythmic rhyming chanted speech, was starting to beat the world, and it was just one ingredient of the cultural revolution ignited by Hip Hop. Music, DJ’ing, dancing, artwork, vogue and jewellery have all been remodeled by the burst of creativity and power that emanated from this motion that originated at Nineteen Seventies block events within the Bronx, amongst African American, Latino American and Caribbean American communities.

Jean-Michel Basquiat skilled preliminary fame as a part of the graffiti duo SAMO, earlier than his meteoric rise. There was initially one thing completely rebellious about this new motion. As curator of the Thyssen-Bornemisza Assortment I used to be excited in 1983 to offer a guided tour of the gathering that was then based mostly in Lugano, Switzerland, to Rammellzee the “graffiti author,” musician, painter, and sculptor.

He was strolling by means of the galleries of the Villa Favorita with an enormous boombox perched on one among his shoulders with music popping out of it at most quantity. Wanting on the masterworks by Carpaccio, Ghirlandaio, Caravaggio, Holbein, and Van Eyck he stored repeating “Holy shit! That is wonderful!” On the finish of the tour I requested him to signal the golden guide reserved for V.I.P. friends. He stuffed a double web page along with his outsized scribble of a signature. When Baron H.H. Thyssen-Bornemisza subsequent was in Lugano and wished one other visitor to signal the visitor guide, he was very upset and felt it had been defaced. He requested me to have the double web page taken out. I used to be fortunately in a position to dissuade him from doing it once I defined that Rammellzee was an essential artist.

Jacob the Jeweler, musician Pharrell Williams and Designer Nigo. Photo by Paul Hawthorne/Getty Images.

Jacob the Jeweler, musician Pharrell Williams and Designer Nigo. Picture by Paul Hawthorne/Getty Photographs.

Whereas I’ve been concerned in quite a few auctions of High quality Jewellery, I tended to be bored by the shortage of originality and creativity going by means of the sale catalogues, no matter at which public sale home these have been going down. The emphasis was invariably on the standard and purity of gorgeous diamonds, emeralds, rubies and sapphires, however not on design and innovation.

Within the mid eighties, R&B singer Religion Evans was struck by the originality of the jewels being made by a younger jeweller Jacob Arabo underneath his new model of Jacob & Co. Evans acquired some jewels after which introduced in her husband, the Infamous B.I.G., who began commissioning extra from Arabo. Quickly, different Hip Hop stars adopted and a style was created, which, on the earth of jewels, is at the moment as essential as Fabergé was initially of the twentieth century, or Cartier from the Thirties to the Fifties. Once I was chairman of Phillips de Pury I attempted to place collectively the primary ever public sale of Hip Hop Jewellery. We produced what I thought-about essentially the most lovely catalogue I did in my profession. The sale was scuppered when one rap star disputed his connection to one of many rings. Doing a serious exhibition or public sale dedicated to the subject stays one among my unfulfilled desires.

KAWS's artwork for Kanye West's album <i>808s & Heartbreal</i>. Courtesy KAWS studio.

KAWS’s paintings for Kanye West’s album 808s & Heartbreal. Courtesy KAWS studio.

I was shocked how little overlap there was between the worlds of latest artwork and music. The one one who modified that’s Kanye West. For Kanye’s sensational Commencement album that he launched in 2007, he requested Takashi Murakami to do the duvet artwork. Murakami went on to work with different hip hop stars together with Pharrell Williams, who collaborated with him for the sculpture The Easy Issues that was the speak of Artwork Basel when it was first proven in 2009. It was offered at public sale at Christie’s Hong Kong ten years later. There was a selected bond that developed between Japanese artists and creatives and the principle stars of Hip Hop. Nigo, the sensible creator of Bape, performed no small function on this phenomenon that I might name “Nip Hop.” Nigo additionally labored with Pharrell Williams to create the style model Billionnaire Boys Membership.

For his 2008 album 808s & Heartbreak Kanye entrusted the duvet artwork to KAWS who hadn’t but attained his international notoriety. Two years later, Kanye contacted George Rental to do the paintings for his album My Darkish Twisted Fantasy. Due to America’s obsession with a nipple free world you may solely see it in a pixelated state whether or not you search for it in Spotify or iTunes. Rental himself is a gifted musician however he had by no means heard of Kanye West earlier than that. On Could 2, 2011 I used to be at Rental’s home with Jeff Koons and Jeffrey Deitch collectively listening to Kanye’s sensational music on that album. The rationale I keep in mind (or was in a position to lookup) the precise date is that through the course of the night we heard that Osama Bin Laden had been discovered and killed.

Screenshot from the music video JAY Z, Kanye West - Otis ft. Otis Redding on YouTube.

Screenshot from the music video JAY Z, Kanye West – Otis ft. Otis Redding on YouTube.

In October of that very same 12 months, Jay-Z and Kanye West launched into the Watch the Throne tour. I noticed it with the mom of my youngest baby in Frankfurt the next June, and after the live performance Kanye invited us to his resort room the place he spoke passionately for hours of his varied creative tasks. He informed us that his final function fashions have been Steve Jobs, Michael Jackson, Walt Disney and Alexander McQueen. In that very same 12 months, Jay-Z and Kanye West launched the hit tune Otis, an homage to Otis Redding. Within the video they drive round in a Maybach that had been fully remodeled. With the assistance of gallerist Jeanne Greenberg-Rohatyn I used to be in a position to receive the automotive as lot 1 in our night sale of latest artwork at Phillips. Through the viewing, we had queues of youngsters wishing to see the automotive shut up. It was acquired by a Chinese language collector as a commencement current for her son.

A still from Jay-Z and Beyoncé's video for "Apeshit."

A nonetheless from Jay-Z and Beyoncé’s video for “Apeshit.”

The consecration of the love story between Hip Hop and the artwork world happened in June 2013 when Jay-Z launched his tune Picasso Child with a video that was shot at Tempo Gallery within the presence of a number of artwork world stars akin to George Rental, Marilyn Minter, Lawrence Weiner, Andres Serrano, and most notably Marina Abramovic whose tête-à-tête interplay with Jay-Z is the spotlight of the clip. The lyrics of the tune embrace a roll name of Basquiat, Warhol, Bacon, Rothko, Koons, Rental, Mona Lisa, Christie’s, and Artwork Basel. In October 2013 I noticed the live performance that Kanye gave in Las Vegas as a part of the Yeezus tour. The scenography and choreography was brilliantly completed by Vanessa Beecroft, the up to date artist who had attained fame by means of her artwork performances in most of the world’s prime museums nearly 20 years earlier. The 2018 video clip for Ape Shit by The Carters (Jay-Z & Beyonce) was filmed contained in the Louvre in Paris. The segments containing dancers are evidently impressed by Vanessa Beecroft

Just lately, I used to be talking on the cellphone to Vanessa Beecroft in L.A. She was placing the ending touches on an exhibition of her work and sculptures that I’ll current from late August onwards. I may hear the sound of thrilling music within the background. It was Kanye, who, within the studio subsequent door, was finalizing his subsequent album. I’m impatiently ready for each his album and for Vanessa’s exhibition. It symbolizes to me the bridges which have been constructed between music and artwork due to trailblazers akin to Kanye West, Pharrell Williams, and Jay-Z.

Simon de Pury is the previous chairman and chief auctioneer of Phillips de Pury & Firm and is a personal vendor, artwork advisor, photographer, and DJ. Instagram: @simondepury

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